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The company will deliver 12,500 Galaxy S7 Edge Olympic Games Limited Edition smartphones and Gear Icon Xwireless earbuds to all participating Olympians.
“Sports are all about an individual’s relentless journey of challenging complacency, and the Olympic Games are the ultimate global celebration of the progress and achievement of athletes, countries and their fans coming together to unite the world,” Younghee Lee, executive vice president of global marketing and mobile communications business at Samsung, said in a statement.
The otherwise-black handset incorporates splashes of all five official colors of the Olympic Rings: the front speaker and Home button are outlined in yellow, the volume rocker is green, the power button painted red, and the rear camera and flash are framed by blue.
The hues also feature prominently in the user interface: Look for the primary colors on the home and lock screens; message, dial, and contact screens; and notification bar.
“This will enable the athletes to connect with their friends, family, and fans and share their amazing experience at the Olympic Games,” International Olympic Committee (IOC) President Thomas Bach said of Samsung’s giveaway.
You don’t have to be an top-notch athlete to add the themed gadget to your Olympic collection. You will, however, have to move as fast as Usain Bolt. Samsung is creating a limited number of Galaxy S7 Edge Olympic Games Limited Edition handsets, which will be available beginning July 18 in Brazil, the US, China, Germany, and Korea.
Fans, meanwhile, are invited to the interactive Samsung Galaxy Studios in the Olympic Park, as well as locations around Rio, Sao Paulo, and other Brazilian cities. Visitors will go hands on with virtual reality, collect Olympic Games pins, and test Samsung products.