Home » Mobile Phone Reviews » AT&T iPhone – Limits or Unlimited?

If you have come from under your rock in the last few months you may have heard that the iPhone is coming to Verizon on February 10th. What does this mean? Well, for starters this means that faithful Verizon subscribers will finally get to slice into their piece of the iPhone pie. This also could mean bad news for the Blackberry users that subscribe to Verizon, but I digress. Most importantly (and most nerve-wracking for some, I’m sure), this means that AT&T will lose more leverage than they ever dreamed and for some reason that excites me.

Here’s why: There is nothing more refreshing than competition. It’s just something about it that tends to bring out the most innovative and creative spirits. With Verizon getting the Golden Goose from AT&T, the question looms, what will be their hook now? I’ll tell you what it won’t be, data plans.

First mistake, AT&T: The last thing you want to do upon losing the monopolized grip on the Golden Goose is to turn people off. As on last June AT&T removed their Unlimited Data plan. They opted instead for a couple of Limited Data plans for users using 200MB to 2GB of data per month. According to AT&T 98 percent of current smartphone users consume less than 2GB per month so ultimately subscribers are coming out cheaper with paying less for a limited play but maintaining the same usage.

Here is the trick AT&T, it’s a mental thing. We don’t want to hear about limits. Let it be our choice if we want to limit ourselves. Please, oh please, don’t tell me that I don’t even have the OPTION of no limits. I already feel the walls closing in on me.

Ah, but there’s a loophole here. It has recently been discovered that if users previously had the unlimited plan but switched to the limited plan (for whatever reason) you may be able to switch back. How? Well, that part’s still a secret and according to AT&T spokesman Mark Siegel “We handle customers and their situations individually, and we’re not going to discuss specifics.” Unfortunately new iPhone users who started with limited plans are ultimately stuck. There are no secret phrases for you to use when talking to customer service so that you may go unlimited. Sorry, it just is, what it is.

Here’s why the option to switch back to unlimited is a smart idea, AT&T: In just a few days, Verizon’s hand enters your pot and if you aren’t careful they are going to grab all those “unlimited hungry” users of yours and take them with them. That’s the last thing you want, I’m sure. All of your logic about inevitably helping customers save money by limiting themselves falls on deaf ears. We see AT&T, we see ceilings. We take a look at Verizon and the sky is the limit. Ask yourself before you make your next move, AT&T, don’t you just love the blue of the sky?



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